Cookie Policy
Learn how Point Academy uses cookies and similar technologies on our website.
Cookie Policy
Last updated: April 20, 2025
This Cookie Policy explains how Point Academy (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit our website at pointacademy.co.uk.
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Similar technologies include pixels, local storage, and scripts.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential cookies — required for the website to function correctly (e.g. session management, security)
- Analytics cookies — help us understand how visitors interact with our site so we can improve it
- Marketing cookies — used to deliver relevant advertising and measure campaign effectiveness
- Preference cookies — remember your choices and settings
3. Cookies We Use
Essential
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Session cookies | Point Academy | Maintain your session while browsing | Session |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga* | Google Analytics | Measure site traffic and usage patterns | Up to 2 years |
| ph_* | PostHog | Product analytics and user behaviour insights | Up to 1 year |
| _clck, _clsk | Microsoft Clarity | Session recording and heatmaps | Up to 1 year |
Marketing
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Track visits across websites for ad targeting and conversion measurement | 3 months |
| _fbc | Meta (Facebook) | Store click identifiers from Facebook ads | 3 months |
| li_fat_id | Track conversions from LinkedIn ads | 30 days | |
| _gcl_au | Google Ads | Store conversion data from Google ad clicks | 3 months |
4. Third-Party Cookies
Some cookies are set by third-party services we use. These providers have their own privacy and cookie policies:
- Google Analytics — Google Privacy Policy
- Meta (Facebook) — Meta Privacy Policy
- LinkedIn — LinkedIn Privacy Policy
- Microsoft Clarity — Microsoft Privacy Statement
- PostHog — PostHog Privacy Policy
5. Managing Cookies
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may affect the functionality of our website.
Common browser cookie settings:
- Chrome — Settings > Privacy and Security > Cookies
- Firefox — Settings > Privacy & Security > Cookies
- Safari — Preferences > Privacy > Cookies
- Edge — Settings > Cookies and site permissions
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The most recent version will always be available on our website.
Contact
If you have questions about our use of cookies, email us at hello@pointacademy.co.uk.
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